AUCKLAND – New York City (NYC) and Auckland have signed a first ever city-to-city tourism partnership, which will open up not only alliances across six continents, but also in time as Air New Zealand announces direct flights between the two cities starting Oct, 2020.
Led by NYC & Company, New York City’s official destination marketing organisation, and Auckland Tourism, Events & Economic Development (ATEED), the agreement was formalised Feb 17, at Ōrākei Marae, Auckland.
This would be NYC’s first formal collaboration with a destination in the South Pacific,
Under the two year agreement, both organisations will be able to cross promote their respective destinations, zooming into attracting visitor arrivals through methods including reciprocal marketing and promotions.
The territories included for marketing will cover NYC’s five boroughs, to the four corners of Tāmaki Makaurau Auckland – encouraging communities from both countries to connect via new business opportunities and make few ideas and contacts.
“Auckland’s strong commitment to sustainability, arts & culture and culinary match New York City’s same focus,” said NYC & Company president and CEO Fred Dixon.
ATEED Chief Executive, Nick Hill adds how Auckland is similarly committed to addressing the challenges of climate change, pointing to the partnership reflecting the country’s “underlying principles…within the Destination AKL 2025 strategy as we work…to ensure we are actively caring for our region, people and environment”.
Also, with New Zealand’s new non-stop service between Auckland and New York City commencing later this year, “there could be no better time for our cities to strategically align,” said Mr Dixon, referring to the air routes which will begin Oct 2020.
The non-stop flight will cut travel time by about three hours, placing New Zealand in easy reach of NYC as well as the Eastern Seaboard. To celebrate, the airline has released special fares, available at airnewzealand.co.nz and airnewzealand.com.