SINGAPORE – The
growing impact of Muslim women travellers – especially those going solo – has
been highlighted in latest report released by Mastercard and CrescentRating.
Twenty-eight percent of Muslim women journeys
last year were solo travels, indicative of a growing younger demographic
willing to experience the world.
An estimated 63 million Muslim women travellers
spent more than US$80 billion on their journeys last year, a number only
expected to grow as this demographic increases in size and influence over the
global travel market.
Two-thirds were 40 years of age or younger, an
indication of how much young Muslim women drive this section of the tourism
industry. Over half of them use some form of social media to scope out
accommodation, logistics and dining.
Lifestyle and community
values are core to Muslim women’s trips
These women’s disposable income is on the rise,
with most of the population setting off on trips two to three times per year.
Leisure takes precedence (90%), followed by
religious travel (21%) and business (11%). The study confirms that they exert
considerable influence in trip planning regardless of their travel party, but
most, 71%, travel with their families, and therefore prefer family-friendly
Muslim women travellers look to integrate
religious amenities into their trips with 94% of survey respondents reporting
halal dining as a travel priority.
“Muslim women travellers are ready to see the
world.,” said Aisha Islam, vice president, market product management,
Mastercard and CrescentRating’s latest report is available at: https://www.crescentrating.com/halal-muslim-travel-market-reports.html.