Tour OperatorsITB Asia: Global travel market worth US$80billion identified in new report

Lifestyle and community values are core to Muslim women’s travels

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Twenty-eight percent of Muslim women journeys last year were solo travels.
Twenty-eight percent of Muslim women journeys last year were solo travels. Photo Credit: useng/GettyImages

SINGAPORE  – The growing impact of Muslim women travellers – especially those going solo – has been highlighted in latest report released by Mastercard and CrescentRating.

Twenty-eight percent of Muslim women journeys last year were solo travels, indicative of a growing younger demographic willing to experience the world.

An estimated 63 million Muslim women travellers spent more than US$80 billion on their journeys last year, a number only expected to grow as this demographic increases in size and influence over the global travel market.

Two-thirds were 40 years of age or younger, an indication of how much young Muslim women drive this section of the tourism industry. Over half of them use some form of social media to scope out accommodation, logistics and dining.

Lifestyle and community values are core to Muslim women’s trips

These women’s disposable income is on the rise, with most of the population setting off on trips two to three times per year. 

Leisure takes precedence (90%), followed by religious travel (21%) and business (11%). The study confirms that they exert considerable influence in trip planning regardless of their travel party, but most, 71%, travel with their families, and therefore prefer family-friendly destinations.

Muslim women travellers look to integrate religious amenities into their trips with 94% of survey respondents reporting halal dining as a travel priority. 

“Muslim women travellers are ready to see the world.,” said Aisha Islam, vice president, market product management, Mastercard.

Mastercard and CrescentRating’s latest report is available at: https://www.crescentrating.com/halal-muslim-travel-market-reports.html.


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