Tour OperatorsKey objectives for the fresh fund injection include hiring, expanding footprint and tech innovation.

KKDay nabs US$95m in funding for Asia growth

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KKDay plans to use the funding for aggressive talent acquisition to increase its headcount by over 40% by 2023.
KKDay plans to use the funding for aggressive talent acquisition to increase its headcount by over 40% by 2023. Photo Credit: KKDay

Travel experiences platform KKDay has raised US$95million in Series C funding, which will be used to drive innovation and expand its regional footprint and recruitment across key markets such as Taiwan, Japan, Hong Kong, Korea and other countries in Southeast Asia.

KKDay will simultaneously aim at deepening its domestic footprint, particularly in markets with a higher demand for domestic travel (including Japan, South Korea, and Taiwan), and tech innovation to meet the increasing demands of OTAs and local activity and experience providers.

The company will focus on "providing hyperlocal experiences" as it looks to scale up its user and merchant base through "hyperlocalisation and digitalisation" to better capture the travel rebound, says KKDay CEO and founder Ming Chen.

KKDay claims that its gross revenue in June has surpassed pre-Covid levels, as travel bookings in key markets such as Japan, Hong Kong, and South Korea have exceeded pre-Covid levels.

Meanwhile, KKday also plans to offer new features on its SaaS solution rezio, including further automation and streamlining of solutions for merchants. A recent partnership with Viator now allows rezio to integrate its API to enable merchants to manage their products on Viator and Tripadvisor on top of its existing sales channels.

KKDay’s pipeline also includes relaunching its in-demand owned and operated signature tours that provide travellers with curated local experiences.

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