Tour OperatorsIntrepid Travel acquires a majority stake in Australian adventure tourism company to boost its destination management footprint Down Under.

Intrepid Travel gets a good JOOB done

The acquisition will bolster the growth of Australia-based Intrepid Travel's DMC portfolio in Australia.
The acquisition will bolster the growth of Australia-based Intrepid Travel's DMC portfolio in Australia. Photo Credit: GettyImages/lovleah

Sustainability-focused travel experiences company Intrepid Travel has acquired a majority stake in Australian adventure tourism business and destination management company JOOB (Jump Out Of Bed).

The financial terms of the transaction were not disclosed.

Australia-based Intrepid Travel says the acquisition will bolster the growth of its destination management company (DMC) in Australia, which was created in 2021. Intrepid also says its purchase of JOOB increases its Australia offerings by 45%.

According to Intrepid Travel’s CEO James Thornton: “We’ve built exceptional global operational capability over the years, and Intrepid’s vertical integration has been a core part of our strategy. However, the missing piece has been our own DMC in Australia. JOOB completes the puzzle.”

Founded in 1989, Intrepid Travel is a global adventure tour operator with a network of DMCs and a not-for-profit foundation. Intrepid offers more than 1,150 trips on all seven continents. The company is majority-owned by its co-founders and staff.

Founded in 2019, JOOB is comprised of three brands – walking company Inspiration Outdoors, adventure tour specialist Waratah Adventure Tours and kayaking business Sea Kayak Rottnest Island. Together they offer guided tours in Australia’s nature-based tourism destinations.

Under the deal, JOOB CEO Simon Mendelawitz will join Intrepid as general manager of its Australian DMC.

Says Thornton: “I’m delighted to welcome Simon and the JOOB team to Intrepid. Together, we will develop even more exceptional trips for our own customers, as well as other leading travel brands, taking more travelers to the most remarkable and rugged parts of Australia.”

Mendelawitz adds: “At JOOB, we believe adventure, giving back to communities and having some fun along the way are all important, and that’s why we’re such a perfect fit for Intrepid. We bring decades of operational experience and know-how in Australia – a vast and operationally complex country. I’m incredibly excited to join the team and to continue to build exceptional adventures together.”

Intrepid’s acquisitions in the past 12 months include a majority stake in Haka Tours and ANZ Nature Tours in New Zealand and Wildland Trekking in the United States.

In May, Intrepid Travel invested a US$7.85 million equity stake in Australian off-grid accommodations provider CABN.

In 2021, Intrepid announced a strategic partnership with France-based investment company Genairgy to help Intrepid become the first $1 billion adventure travel company by 2025.

Source: PhocusWire

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