G Adventures is increasing its commitment to community tourism with the introduction of an additional 25 Planeterra (G Adventures' non-profit partner) projects into its tours by 2020.
This will bring the total number of projects to 100 globally, meaning 90% of the operator's small-group trips will visit a community tourism project supporting women and children, Indigenous culture and / or environmental conservation.
Bruce Poon Tip, founder of G Adventures, says giving back to local people in the communities is built into the company's DNA, and this extended commitment to local people gives G Adventures more opportunities to change lives through travel, for both local people and travellers.
“For us to over-deliver on our promise to build 50 community tourism projects in five years, and to now commit to 100 projects by 2020, proves our laser-focus and determination to use the power of positive impact travel to change people's lives.
“Each year, more than 100,000 travellers visit our 75 current projects, touching the lives of 60,000 local people annually,” says Poon Tip.
“The transformative power of travel is most real when our travellers see first-hand the impact their travel choices have on others, so I'm proud that 90% of our travellers will have this experience.”