MELBOURNE - Small group adventure travel
operator G Adventures is strengthening sales activities across Asia after a
record year for bookings from Asian travellers.
G Adventures director of emerging markets,
Bryce Young will head up a team of six Global Purpose Specialists (GPS)
“We consider adventure travel to be less
about zip-lining and bungee jumping – although those are available on some of
our itineraries, and more about cultural immersion that connects you with
like-minded travellers,” Young said.
“G Adventures provides the structure and
security for those of whom English is a second language, with the freedom and
flexibility to still make the adventure their own.”
Within Asia, the company has identified the
key emerging markets for adventure travel to be Singapore, Hong Kong, China,
Malaysia, India, South Korea, Japan and Taiwan, with GPS serving each of these
Further down track it will expand to cover
adventure travel in the Philippines and Indonesia.
In the past 12 months, the company has
launched three new product styles in TailorMade, National Geographic Family
Journeys and Wellness.
Founded in 1990 by
social entrepreneur Bruce Poon Tip, G Adventures is Melbourne-based, offering
more than 750 tours in 100 countries.