mayor, Datuk Seri Ahmad Phesal Talib, likened the plan to a blueprint that
would be a catalyst to transform Kuala Lumpur into a world-class tourism
destination in the next 10 years.
Kuala Lumpur City Hall (KLCH) has launched the Kuala Lumpur Tourism Master Plan 2015-2025 with the ambition of making Malaysia’s capital city the flavour of every month among international tourists.
The target is to double the current number of foreign tourists to 16 million and quadrupled tourism receipts RM79 billion (US$22 billion) by 2025.
The city’s mayor, Datuk Seri Ahmad Phesal Talib, likened the plan to a blueprint that would be a catalyst to transform Kuala Lumpur into a world-class tourism destination in the next 10 years.
The plan, developed by KLCH in collaboration with Roland Berger Strategy Consultants and the Ministry of Federal Territories, contains 47 initiatives across 10 tourism segments and enablers to achieve the target.
The 10 tourism segments are culture, heritage, places of interest, shopping, entertainment, nature and adventure, luxury travel, sports, medical and wellness, and MICE.
Ahmad Phesal said the plan also aims to encourage visitors to stay longer and spend more. He expects the average length of stay per visitor to increase from 3.1 nights in 2013 to 5.5 nights in 2025, and average spending from RM682 per night to RM900 within the same period.
Federal Territories minister, Datuk Seri Tengku Adnan Mansor, said the task of promoting Kuala Lumpur as a top of the mind destination might not be an easy task, but would be achievable with both the public and private sectors working together to promote the city.