Tour OperatorsTechnology revamp pays off with smarter connections across the travel sphere.

Asian Trails deep dives into the digital age

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Laurent Kuenzle, chief executive of Asian Trails, which is recognised as a tier one partner of major suppliers.
Laurent Kuenzle, chief executive of Asian Trails, which is recognised as a tier one partner of major suppliers.

DMC Asian Trails did not allow an enforced lockdown during the Covid pandemic to interrupt its considered steps into the digital age.

The company used the time to invest and revamp its technology and change the way it purchased and sourced products with the establishment of a new sourcing organisation.

The result? Asian Trails has launched its new B2B online connectivity system eConnect, giving clients access to static rates in key hotels and destinations throughout South-east Asia and China, and a new range of dynamic rates through channel managers and major third-party suppliers.

Powered by 11Infotech, eConnect offers online bookings of hotels, transfers, tours and excursions with immediate confirmation which can be booked as a combination of countries or product in all Asian Trails’ destinations.

Laurent Kuenzle, chief executive of Asian Trails, said, “Beyond hotels, transfers, tours and excursions in all our destinations, we also offer competitive rates with immediate confirmation for package tours, which we will expand in the months and years to come.

“Although we will continue to operate most of our excursions and tours on our own, we also partner with specialist operators where required.”
Kuenzle added in a blog, “Due to the large number of passengers we look after in our destinations, we have been recognised as a tier one partner of major suppliers.”

Asian Trails in also inviting tour operators, online travel agencies or other interested parties to connect their systems to Asian Trails’ API connectivity for hotels, transfers and other activities. Or they can connect through major connectivity hubs or aggregators.

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