Tour OperatorsThe Vietnamese tour operator believes that Malaysia and Singapore will be key markets to revive inbound tourism.

Absolute Asia Travel pivots market focus from longhaul to SE Asia

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Absolute Asia Travel has named Pear Anderson as its sales representative for the Singapore and Malaysia markets.
Absolute Asia Travel has named Pear Anderson as its sales representative for the Singapore and Malaysia markets. Photo Credit: cristaltran/Getty Images

Absolute Asia Travel, a Vietnamese inbound tour operator which was focused on the longhaul market until recently, has unveiled plans to turn its attention post Covid to Southeast Asia with the appointment of Pear Anderson as its sales representative for the Singapore and Malaysia markets.

Recognising that its traditional core markets of the US, the UK and other European countries will make a slower comeback, the Vietnam-based tour operator decided to look towards the regional markets in its recovery plan and have identified Malaysia and Singapore as "source markets which could hold the most potential within the ASEAN region".

"We have to be realistic that the US and other longhaul markets are going to pick up very slowly – and with the current Covid-19 situation in the US, Vietnam potentially may not reopen borders to American citizens until 2021," said Dong Ming Tuan, director of sales and marketing at Absolute Asia Travel.

"We have to diversify our source markets now, and Malaysia and Singapore are the obvious choice," Dong said. In 2019, 606,000 Malaysians visited Vietnam, becoming the seventh largest source market and the largest contributor from ASEAN, he added.

"We believe that once international travel is reopened between the two countries, there will be a jump in the number of Malaysians who want to experience the diverse tourism products that our country has to offer, all in a safe environment."

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