Tour OperatorsThe Vietnamese tour operator changed its market focus from North America and Europe to North Asia.

Absolute Asia Travel looks to Mongolia for recovery

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From 24 March to now, Absolute Asia Travel and Cruise Tour Mongolia together sold 780 seats to Vietnam.
From 24 March to now, Absolute Asia Travel and Cruise Tour Mongolia together sold 780 seats to Vietnam. Photo Credit: Absolute Asia Travel

Vietnam-based Absolute Asia Travel is spurring business recovery by pivoting its gaze to a different source market — Mongolia.

The tour operator, which specialises in inbound travel to Vietnam and the Greater Mekong Subregion, started looking at other source markets beyond its traditional traveller base of North Americans and Europeans during the pandemic.

Acting on the belief that Asian markets or regional trips would be faster to rebound compared to the longer-haul ones they were used to handling, Absolute Asia Travel teamed up with Cruise Tour Mongolia, a Mongolian travel agency.

Their first joint venture involved arranging for 130 Mongolian passengers to fly into Vietnam on 24 March 2022 on an 8-day itinerary that took them to Hanoi and Phu Quoc.

Cruise Tour Mongolia is now planning 15 back-to-back direct flights to Hanoi with Absolute Asia Travel as their partner for all the arrangements Vietnam-side.

With more countries in Southeast and East Asia opening up, Dong Minh Tuan, Absolute Asia Travel’s director of sales and marketing, said that the tour operator is keen to work together with new Asian partners to showcase Vietnam's offerings.

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