Frasers Hospitality has opened its third German property, Fraser Suites Hamburg, on May 2.
The opening brings up the serviced apartment operator’s inventory in Europe to more than 5,000 erviced apartments across 35 cities. Its two other properties in Germany are situated in Frankfurt and Berlin, both under the Capri by Fraser brand.
Fraser Suites Hamburg occupies the historic Oberfinanzdirektion in the prime area of Rödingsmarkt. The heritage building that dates back to 1907 was designed by prominent local architect, the late Albert Erbe, and housed the Hamburg tax authorities until 2011.
“Europe is home to many beautiful buildings that are rich in culture and history which become markers of identity for each city. One of Frasers Hospitality’s key goals is to preserve this culture in each city it operates in, helping to regenerate the area while ensuring a responsible handling of a historic landmark like the Oberfinanzdirektion,” said Guus Bakker, chief executive officer for Europe, Middle East and Africa, Frasers Hospitality.
Particular focus was placed on ensuring key features of the building such as the chandeliers and the marble columns in the foyer were extensively restored. Through careful renovation, original features such as the wrought-iron railings of the main staircase have also been preserved.
The apartment features 154 rooms of which nearly a third are suites – all come with fully-equipped kitchenettes that is perfect for long stay. Inside, guests will find an Art Deco design that is reminiscent of the golden twenties with modern blues and greys complementing the dark red-brown interior that are accentuated by brass and other high-quality trimmings.
The property offers a complete fitness suite, 24/7 concierge as well as events facilities.
At the doorstep of the apartment are some of Hamburg’s most famous tourist attractions, including the Speicherstadt Warehouse district, the exclusive shopping precinct of Neuer Wall, the city’s central business district, HafenCity, and the Elbphilharmonie Hamburg concert hall.
Germany is the ninth most visited country in the world and has seen consecutive years of tourism growth culminating in a record 477.6 million overnight stays in 2018, with Hamburg seeing 14.5 million overnight stays in the same year, a 5.1% growth compared to 2017.