Serviced ApartmentsA look at Far East Hospitality's bold approach to bringing Aussie hospitality into Asia with the arrival of Adina Serviced Apartments Singapore Orchard.

G'day! Adina checks into Singapore with first serviced apartment

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Located on Penang Road, Adina Serviced Apartments Singapore Orchard boasts a central location within the country's Orchard district shopping belt.
Located on Penang Road, Adina Serviced Apartments Singapore Orchard boasts a central location within the country's Orchard district shopping belt. Photo Credit: Far East Hospitality

A Fedora hat. Fruit popsicles. Bathroom amenities from trendy Sydney-based brand INK&WATER. These are just but some of the Australian-influenced hospitality amenities that greet guests when they check into Adina Serviced Apartments Singapore Orchard.

Managed by Far East Hospitality, the new 88-key serviced apartment will bring the Aussie way of life to Singapore when it officially opens 7 July on Penang Road, in the heart of Singapore's Orchard district shopping belt.

In his welcome remarks during the property's launch, Far East Hospitality CEO Arthur Kiong revealed: "Bringing Australian hospitality to Singapore is actually quite a bold move. Because most people are not familiar with what Australian hospitality is, I frequently get challenged about this."

Kiong added: "What we’ve tried to do here is personalise that service with Australian products and experiences." 

Far East Hospitality CEO Arthur Kiong (left) with Australian High Commissioner to Singapore Will Hodgman perform a symbolic "check in" to mark the official opening of Adina Serviced Apartments Singapore Orchard.
Far East Hospitality CEO Arthur Kiong (left) with Australian High Commissioner to Singapore Will Hodgman perform a symbolic "check in" to mark the official opening of Adina Serviced Apartments Singapore Orchard. Photo Credit: Far East Hospitality

Adina Serviced Apartments Singapore Orchard features tastefully appointed serviced accommodation for residential living, ranging from studios, two-bedroom or three-bedroom apartments, all bearing guest touch points and amenities aligned to the Adina signature, a brand born in the Land Down Under.

Guest experiences are also influenced by the Australian laidback lifestyle, from a DIY breakfast sandwich experience, coffee Mondays, to a neighbourhood cycling route designed by the Adina team.

In addition, residents and guests have the option to order groceries from artisanal producers in Western Australia, even before check-in, via Adina's partnership with Australian boutique speciality retailer Ryan's Grocery.

The property's Aussie-influenced guest experience is a reflection of Far East Hospitality's "inch wide, mile deep" approach in destinations where it already has significant presence, including Singapore and Australia, as opposed to the "mile wide, inch deep" expansion plans of other companies, said Kiong.

The hotelier further shared that Adina Serviced Apartments Singapore Orchard is opening with "100% occupancy", remarking that "this is a good sign that we are in the right direction".

Adina Serviced Apartments Singapore Orchard also offers a breakfast lounge, outdoor rooftop swimming pool, a fully equipped gym, and concierge and reception services for residents and guests.

The extended-stay property is rebranded and revitalised from the former Regency House in Singapore.

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