Responsible TourismThe airline rewards frequent fliers to go green in the air and on the ground.

Qantas points the way ahead with its new green tier

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Eco hotels in Australia like Alto on Bourke have jumped onboard the new Qantas ‘green’ initiative
Eco hotels in Australia like Alto on Bourke have jumped onboard the new Qantas ‘green’ initiative

Qantas is going greener – and wants to take its 13 million frequent flier members along for the ride.

A new Green frequent flier tier – standing alongside its existing Bronze, Silver, Gold, Platinum and Platinum One tiers – will reward loyal customers for everything from offsetting their flights, to staying in eco-accredited hotels, purchasing sustainable wine and supporting environmental initiatives.

Qantas is claiming a world first with the scheme which recognises and rewards frequent flyers for taking sustainable actions on the ground as well as in the air.

Members who achieve Green tier status by completing at least five sustainable activities across six areas in their membership year, can choose to receive either 10,000 Qantas Points, 50 Status Credits or have three tonnes of carbon offsets purchased by Qantas on their behalf.

Qantas' Green tier rewards frequent fliers for sustainable lifestyle choices.
Qantas' Green tier rewards frequent fliers for sustainable lifestyle choices.

In all, 30 eco hotels have joined the Qantas green scheme based on their commitment to sustainability against seven criteria including water and waste management, design innovation, conservation, ethical food, clean energy and community engagement.

Frequent flyers will accumulate more 'green points' when they stay at the Daintree Wilderness Lodge in Queensland or the carbon neutral Alto on Bourke in Melbourne – the first hotel in Australia to receive the EarthCheck Gold Certification.

Purchasing eco wines through Qantas Wine, whether it's Penfolds Bin 28 Shiraz 2019 or a Leeuwin Estate Arts Series Chardonnay 2018, will also bring ‘green’ points to members.

QF members can even be rewarded for installing solar panels at home.

“This programme makes it easier for frequent flyers to make more sustainable choices, at home and when they travel, and rewards them when they do,” said Qantas loyalty CEO Olivia Wirth.

“We know that points influence behaviour. We also know that small changes by many, can have a big impact.”

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