Qantas is going greener – and wants to take its 13 million frequent flier members along for the ride.
A new Green frequent flier tier – standing alongside its existing
Bronze, Silver, Gold, Platinum and Platinum One tiers – will reward
loyal customers for everything from offsetting their flights, to staying
in eco-accredited hotels, purchasing sustainable wine and supporting
environmental initiatives.
Qantas is claiming a world first with the scheme which recognises and
rewards frequent flyers for taking sustainable actions on the ground as
well as in the air.
Members who achieve Green tier status by completing at least five
sustainable activities across six areas in their membership year, can
choose to receive either 10,000 Qantas Points, 50 Status Credits or have
three tonnes of carbon offsets purchased by Qantas on their behalf.
Qantas' Green tier rewards frequent fliers for sustainable lifestyle choices.
In all, 30 eco hotels have joined the Qantas green scheme based on
their commitment to sustainability against seven criteria including
water and waste management, design innovation, conservation, ethical
food, clean energy and community engagement.
Frequent flyers will accumulate more 'green points' when they stay at
the Daintree Wilderness Lodge in Queensland or the carbon neutral Alto
on Bourke in Melbourne – the first hotel in Australia to receive the
EarthCheck Gold Certification.
Purchasing eco wines through Qantas Wine, whether it's Penfolds Bin
28 Shiraz 2019 or a Leeuwin Estate Arts Series Chardonnay 2018, will
also bring ‘green’ points to members.
QF members can even be rewarded for installing solar panels at home.
“This programme makes it easier for frequent flyers to make more
sustainable choices, at home and when they travel, and rewards them when
they do,” said Qantas loyalty CEO Olivia Wirth.
“We know that points influence behaviour. We also know that small changes by many, can have a big impact.”