People On The MoveValerie Loy will lead Club Med's marketing team with focus on data-driven, integrated, omni-channel marketing and digital/social experience.

A rising star joins the Club

Valerie Loy joins Club Med after her tenue with Four Seasons Hotels and Resorts.
Valerie Loy joins Club Med after her tenue with Four Seasons Hotels and Resorts.

Valerie Loy has been appointed as Club Med’s new vice president, marketing, in East, South Asia and Pacific.

She will lead the marketing team in the region, leveraging on her experience as a digital and social native with a special focus on data-driven integrated and omni-channel marketing.

“As travel behaviours evolve and continue to impact how we engage and stay relevant to our guests, it is more important than ever to leverage current trends and tools that enable valuable insight into the future of travel," said Rachael Harding, chief executive officer of ESAP. "This will require innovative approaches as we continue the next phase of strategic growth within the region."

In her new role, Loy will also focus on new resort openings in Asia, including Club Med Kiroro Grand, Club Med’s fifth Japanese resort and fourth ski resort in Hokkaido, opening lin December this year, and Club Med Borneo, Kota Kinabalu, in 2024.

Loy boasts 15 years of experience in the hospitality sector, and most recently served as regional director of public relations and marketing communications in the Asia Pacific region for Four Seasons Hotels and Resorts.

Prior to this, Loy has spent her career with notable brands like Swissotel, Pan Pacific, and Raffles Hotel. She has a background in consumer electronics and public relations and is well-known in the industry for being a key speaker at conferences on topics such as influencer marketing. She has led award-winning teams and served as a judge at industry awards.

Harding added that Loy's background in hospitality, leadership, and data-driven animation will enhance Club Med and identify new opportunities for their regional resorts.

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