March boost for SriLankan

11 April 2002

SINGAPORE - The month of March 2002 has yielded a record seat factor for SriLankan Airlines.

"We are running full flights all around our route network and have achieved an 86.03 percent seat factor overall," says SriLankan's head of commercial, G T Jeyaseelan.

"The month of March falls within the busy period for air travel. Nevertheless, the seat factor we achieved has overshot the target by several percentage points."

Jeyaseelan attributes this upward trend to several reasons.

"Since November, we have aggressively promoted Sri Lanka in our destinations overseas by undertaking tactical commercial promotions such as a 'buy one, get one free' package and complimentary stays in Sri Lanka for transit passengers.

“Apart from our regular holidays and stopovers programmes, we also began marketing special interest tours to Sri Lanka.

"The shifting of our revenue management team to Dubai last year and the assistance of proven revenue management techniques from our strategic partner Emirates, also helped push up our seat factor and revenue," says Jeyaseelan.

.Jeyaseelan is confident the airline will achieve a higher seat factor than targeted for April 2002.

"Since last November when we re-assessed our market situation, we have seen a steady increase in seat factor.

"The airline is in an upbeat mood with these results which have been achieved when the commercial aviation industry worldwide is in recession. The ultimate benefit is not for us at SriLankan, but for our country for we bring in over 50 percent of the tourists who visit this country."

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