Wyndham’s Super 8 brand is coming to Indonesia after the signing of an agreement between the hotel licensor and hotel developer Sun Motor Group.
The five-year multi-property licence development agreement for the 50-key, limited service Super 8 Singosaren Solo also includes Ramada by Wyndham Sleman Yogyakarta.
Located between Yogyakarta city centre and Borobudur Temple, the Ramada Sleman Yogyakarta, is scheduled to open by 2024 as the first hotel development project committed by Wyndham in Yogyakarta.
Matt Holmes, vice president of development, South-east Asia & Pacific Rim, Wyndham Hotels & Resorts, said, “Historically, the Indonesian market has been dominated by the major groups signing hotel management agreements with owners.
“Through Wyndham’s flexible branding business model, owners have more control over the direction they want the hotel operation to take, yet still tap into a powerful distribution engine, with access to a loyalty programme, vast corporate accounts, preferred supplier relationships, significant marketing campaigns, and best-in-class training modules.”