HotelsWink Hotels’ two new property openings in Danang offer more affordable accommodation options for travellers from all walks of life.

From tattoo artists to diplomats, anyone is welcomed to catch forty winks

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Wink Hotels is looking to change the tourism landscape in the vibrant coastal city of Danang with its two new lifestyle hotels imbued with a lot of heart.
Wink Hotels is looking to change the tourism landscape in the vibrant coastal city of Danang with its two new lifestyle hotels imbued with a lot of heart.

First came Wink Hotels’ debut in Ho Chi Minh City with its inaugural hotel bravely launched in March 2021 at the height of the pandemic. Now this bold newcomer is charging forward with the addition of two new hotels in Danang.

The going hasn’t been easy for Wink Hotels. Covid-19 reared its ugly head when the Vietnam home-grown lifestyle hospitality brand was preparing to launch the first of its hotels — the Wink Hotel Saigon Centre — and it had a responsibility to its staff who were just hired and trained.

Rather than taking the easy way out and postponing its launch, Michael Piro, CEO of Wink Hotels and COO of Indochina Capital Corporation, brazenly declared: “Let’s ride it out”.

“We asked ourselves if the pandemic really mattered considering that this would be a 10- to 15-year gameplan,” explained Piro. “We’re building a brand, and at that point, we decided it just get it out. Furthermore, I couldn't do it to to my people, I had to protect them.”

Wink Hotels’ CEO Michael Piro says that the brand neither discriminates nor shows preferential treatment to their guests.
Wink Hotels’ CEO Michael Piro says that the brand neither discriminates nor shows preferential treatment to their guests.

That fearless perseverance paid off. The Wink Hotel Saigon Centre hit 100% occupancy rates in its first several months despite being caught up in the eye of the Covid-19 storm due to a legislation imposed by the Vietnamese government that required workers from the same factory to all be housed under the same roof as an “insulation bubble”.

But factory workers weren’t exactly its target market, and now that travel is rebounding, Wink Hotels is looking to leverage its potential and unique brand positioning as an edgy, inclusive and democratic lifestyle hotel brand to take the millennial traveller market by storm.

“We go against the traditional conventions of the typical hospitality world,” Piro cheekily quipped, while gesturing to his casual ensemble comprising a polo tee printed with Wink Hotels’ logo and jeans as evidence. “I’m not wearing a suit today, I never do. This is the same outfit that every staff from the bellboy to the manager wears at Wink. We’re completely democratised.”

“Our staff are not butlers there to only carry travellers’ bags,” Piro expounded. “They’re there to guide their stay, from pointing travellers to the best coffee to the best hairdresser in town.”

“If travellers want to feel like a local and want to be amongst friends, in addition to knowing that everyone in the hotel, including our staff, is treated with respect, this is the place for them. Whether you’re a US ambassador or a tattoo artist, both will be treated exactly the same and will be afforded the quintessential Wink Hotels’ friendly treatment, no one will get lesser attention or preferential treatment.”

Wink Hotel Danang Centre will feature 244 rooms and a sky bar.
Wink Hotel Danang Centre will feature 244 rooms and a sky bar.

The upcoming launches of Wink Hotels’ two new properties in Danang offer just that same heartwarming hospitality for an array of diverse travellers. It also represents another step forward in the hospitality brand’s expansion plans across Vietnam, with 20 hotels in the pipeline for the next five to seven years.

The 244-key Wink Hotel Danang Centre is slated to open in end-2022. Located in Danang’s downtown district, the hotel will feature 30 family rooms and one-bedroom apartments, and a sky bar on the 19th floor.

Early 2023 will see the launch of Wink Hotel Danang Riverside, a hotel and suites complex boasting a 60m long lobby on the fifth floor overlooking the Han River. The hotel offers 287 rooms and 70 suites along with three floors worth of restaurants, bar, entertainment facilities and a co-working space.

Guests staying at Wink Hotel Danang Riverside can expect a range of F&B options and entertainment facilities.
Guests staying at Wink Hotel Danang Riverside can expect a range of F&B options and entertainment facilities.

Piro is ecstatic in welcoming more guests from heavily tattooed individuals to international ambassadors at these two new Danang properties.

“It’s great to be back in Danang, the beautiful beach city once home to a lot of our early Indochina Capital projects such as Four Seasons The Nam Hai and Hyatt Regency Danang,” said Piro. “To have the honour of being a part of the opening of our unique brand of tech-driven, sustainability-minded hotels here in this new era of travel is especially thrilling.”

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