HotelsAccor and lifestyle hospitality group Ennismore team up for three properties in Vietnam.

What's all the Hyde about Vietnam?

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Hyde Danang Centre will have a spectacular presence in the Danang skyline for visitors entering the city from the Dragon Bridge.
Hyde Danang Centre will have a spectacular presence in the Danang skyline for visitors entering the city from the Dragon Bridge.

Accor and lifestyle hospitality company Ennismore have signed three hotels with TNG Holdings Vietnam Group.

Accor will introduce Swissôtel Hai Phong Riverfront and Grand Mercure Phu Yen Boulevard Centre to the Vietnam network, while Ennismore will welcome its first property to Vietnam, Hyde Danang Centre.

The openings will see the debut of the Swissôtel brand in Vietnam.

Hyde Danang Centre will have a spectacular presence in the Danang skyline for visitors entering the city from the Dragon Bridge.

First opened in 2005 as Hyde Lounge in Los Angeles, the brand has expanded to Hyde Hotels and Residences, Beach Clubs and Mixology Lounges.

Ennismore, founded in 2011 by entrepreneur Sharan Pasricha, entered a joint venture with Accor in 2021, bringing together a collective of global lifestyle brands, including Hyde.

“This property will be a remarkable way for the brand to expand within the market with the introduction of both a hotel concept and residential experience in the centre of Danang.

“It is an incredible next step for the evolution of this legendary entertainment and nightlife brand that was born on the Sunset Strip in Los Angeles in 2005,” said Phil Zrihen, COO of Hyde at Ennismore.

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