Tennis superstar Rafael Nadal is jumping into the hotel business,
joining forces with Melia Hotels International to launch lifestyle flag
Zel.
The brand's debut property is slated to open in Mallorca in 2023.
According to Melia Hotels, the Zel concept will draw inspiration from
Nadal's Spanish roots, showcasing what the company describes as "a
unique hospitality experience focused on classic Mediterranean
character."
In line with traditional Mediterranean architecture, Zel hotels will
be anchored by a signature courtyard area. The hotels will offer a mix
of scenic public areas, including terraces, rooftops or beach clubs, as
well as a variety of culinary and wellness programming.
Melia Hotels said it has plans to expand the Zel portfolio to 20
hotels over the next five years, with projects in Madrid, Paris and
London in the pipeline.
Nadal follows in the footsteps of other sports legends who have
entered the hotel business via partnerships, including soccer players
Lionel Messi and Cristiano Ronaldo.
Source: Travel Weekly