HotelsNew hotels planned for this year will even smell like Australia.

G’day folks: TFE Hotels adds a taste of Oz to Singapore

|
The Adina Serviced Apartments Singapore Orchard will open in July.
The Adina Serviced Apartments Singapore Orchard will open in July.

Get ready to flip another prawn on the barbie – hospitality Aussie-style is heading to Singapore.

Sydney-based TFE Hotels is launching its Adina and Vibe brands later this year with welcome baskets of chips, tea, nuts, and other goodies all the way from Australia.

And if that’s not enough the 88-key Adina Serviced Apartments Singapore Orchard will offer an Australian-inspired playlist and the scent of Australia [a nice one, we hope] when it opens in July 2022.

Said TFE Hotels' CEO, Antony Ritch, “From our initial expansion to Europe and New Zealand, we have always envisioned and planned for Adina to be a truly global brand, so a move into Asia was a natural step for us.”

TFE Hotels and its joint venture partner Far East Hospitality last year launched Quincy Hotel in Melbourne, firming up the links between South-east Asia and Australia by offering Asian culinary delights such as salted eggs and banh-mi and bubble tea.

“With the launch of Quincy Hotel Melbourne last year, we succeeded in bringing the sights and sounds of South-east Asia to Melbourne,” Ritch said. “And now we look forward to bringing Australian hospitality to Singapore.”

The 256-room Vibe Hotel Singapore Orchard – the first Vibe Hotel to open outside of Australia – is expected to launch in the final quarter of 2022.

Far East Hospitality CEO Arthur Kiong said the return of the Kangaroo Route flight paths between Australia and the United Kingdom, with stopovers in Singapore, also provided an opportunity to not only encourage more stopovers, but to attempt to lengthen their stay with new experiences.

Those experiences at the Adina Singapore Orchard will include pushbikes and a curated map, to allow guests to explore the surrounding neighbourhood like a local.

Power to the People
April - June 2022 eBook

Tough times never last, but tough people do. Just look to these resilient travel agents, who bounce back stronger from the pandemic.

Read Now



JDS Travel News JDS Viewpoints JDS Africa/MI