Don’t people go on holiday to lie on a beach, cozy up on a cruise,
take Instagrammable photos of themselves in front of a waterfall, or
splash the dough on a fancy feast at a Michelin-starred restaurant?
All of those, of course. And now, it seems, there is another reason to take a break. Sleep.
Yes, sleep tourism is trending according to travel website Travel
Lingual, whose meta-search engine allows visitors to their website to
find single and multi-day tours & activities worldwide.
For the unfamiliar, Sleep Tourism is designed for guests with sleep at the centre of their travel experience.
“Over the past years we have seen the growth of wellness offerings
for travellers, it is only natural that this should extend to sleep,”
says Travel Lingual’s James Smith.
“Many hotels and providers in the travel industry are launching new offerings focused on getting a good night's sleep.”
Pillow menus and sleep masks are no longer enough, it appears.
Among new sleep-inducing programmes, Park Hyatt New York has created
the Sleep Suite which comes equipped with an AI-powered Bryte bed
designed to optimise temperature throughout sleep stages, leading to a
better night's sleep.
At the Cadogan, a Belmond Hotel in London's Chelsea, guests are
offered a sleep concierge service. Harley Street hypnotherapist and
sleep expert Malminder Gill provides meditation, consultations and other
services to send visitors to sleep.
And at the White House Hideaway in the UK, guests sleep in an
off-grid cabin during a “Sleep Weekend” which includes a consultation
with a qualified Sleep Coach before, during and after the weekend.
We must ask, is sleep tourism really trending?
We’ll have to sleep on that.