Radisson Hotel Group (RHG) has moved closer to its target to double
its portfolio in the Thailand market by signing for the first Radisson
Individuals project in Pattaya, Lewit Hotel Pattaya.
Lewit Hotel Pattaya, scheduled to open in February 2023, is a
100-room family-friendly hotel located less than ten minutes from
Jomtien beach.
Radisson Individuals is RHG’s newest affiliation brand, bringing
together hotels that meet RHG’s standards of quality and service yet
have their own characteristics.
Radisson said the signing showcases RHG’s commitment to the Thailand
market and its ability to offer owners and investors a range of flexible
business models.
In a statement, Radisson said, “Radisson Individuals’ strength lies
in the fact that it can simultaneously cater to the rising demand from
modern travellers for authentic, individual hospitality that meets
international standards while also intuitively meeting the requirement
from owners and small chains for global scale and support without losing
their independence.”