HotelsThe group unveils plan to grow 400% and pump up its regional footprint to over 2,000 hotels and resorts by 2025.

Radisson plots aggressive APAC expansion plan

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Vietnam is one of Radisson Hotel Group's target growth areas, with Radisson Blu Resort, Hoi An set to launch in 2023.
Vietnam is one of Radisson Hotel Group's target growth areas, with Radisson Blu Resort, Hoi An set to launch in 2023. Photo Credit: Radisson Hotel Group

Radisson Hotel Group (RHG) has revealed its APAC expansion plan – deploying a strategic initiative involving brands and partnerships, as well as its parent company Jin Jiang International, to escalate growth by 400% across the Asia Pacific region by 2025.

According to the plan, the group will add 1,700 hotels and resorts to its current regional portfolio of over 400 properties. Focusing on five strategic growth markets, namely India, Thailand, Vietnam, Australia, and New Zealand, the group will aim to achieve this through a combination of organic growth, mergers and acquisitions, master license agreements, and leases in key locations.

Targeting its upscale and mid-scale growth segments, in Australasia and select markets in Southeast Asia, the group has retained exclusive license rights to develop and manage the Golden Tulip brand from Louvre Hotels Group, the Paris-based hotel operator which is also now part of Jin Jiang International, the Chinese state-owned, Shanghai-based tourism and hospitality company.

RHG also possesses additional (non-exclusive) rights to Louvre's Kyriad and Campanile brands. India, Indonesia and South Korea remain under the direct management of Louvre Hotels Group.

In select markets across Asia Pacific, the group has rights to develop and manage the 7 Days and Metropolo brands, through individual master license agreements with affiliates of Jin Jiang,

To support local development and operations in its core target markets, RHG has established new business units In Bangkok, Ho Chi Minh City, Jakarta, and Sydney.

In India, where RHG has built up a portfolio of more than 100 properties in operation across more than 60 locations, the group recently introduced a new lifestyle-focused brand extension, Radisson Individuals Retreats.

According to RHG, the new and revitalised brands in the portfolio ranging from economy to luxury, enable flexibility and customisation in the group's development strategy, to partner with owners and investors in every market segment and location.

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