Radisson Hotel Group (RHG) has revealed its APAC expansion plan –
deploying a strategic initiative involving brands and partnerships, as
well as its parent company Jin Jiang International, to escalate growth
by 400% across the Asia Pacific region by 2025.
to the plan, the group will add 1,700 hotels and resorts to its current
regional portfolio of over 400 properties. Focusing on five strategic
growth markets, namely India, Thailand, Vietnam, Australia, and New
Zealand, the group will aim to achieve this through a combination of
organic growth, mergers and acquisitions, master license agreements, and
leases in key locations.
Targeting its upscale and mid-scale growth segments, in Australasia
and select markets in Southeast Asia, the group has retained exclusive
license rights to develop and manage the Golden Tulip brand from Louvre
Hotels Group, the Paris-based hotel operator which is also now part of
Jin Jiang International, the Chinese state-owned, Shanghai-based tourism
and hospitality company.
RHG also possesses additional (non-exclusive) rights to Louvre's
Kyriad and Campanile brands. India, Indonesia and South Korea remain
under the direct management of Louvre Hotels Group.
In select markets across Asia Pacific, the group has rights to
develop and manage the 7 Days and Metropolo brands, through individual
master license agreements with affiliates of Jin Jiang,
To support local development and operations in its core target
markets, RHG has established new business units In Bangkok, Ho Chi Minh
City, Jakarta, and Sydney.
In India, where RHG has built up a portfolio of more than 100
properties in operation across more than 60 locations, the group
recently introduced a new lifestyle-focused brand extension, Radisson
According to RHG, the new and revitalised brands in the portfolio
ranging from economy to luxury, enable flexibility and customisation in
the group's development strategy, to partner with owners and investors
in every market segment and location.