Guests will find themselves transported into a neon-lit game upon
stepping foot into any one of the 12 Moxy hotels in Asia Pacific, and
this time it’s in the real world, not the metaverse. The hospitality
brand under Marriott Bonvoy’s portfolio has introduced an augmented
reality experience for guests staying between 12 July to 31 December.
Dubbed the ‘Moxy Universe, Play Beyond’, this experience starts off
prior to guests even arriving at the hotel. Guests will be invited to
scan a QR code with their mobile phones where a digital platform will
launch for them to customise the skin tone, hairstyle, facial features,
clothes and even accessories for their own avatar.
Upon physically checking in at the hotel, guests can scan the
designated QR marker at the Bar Moxy to enter an augmented reality world
where they’ll be able to use their pre-customised avatar to unlock a
minimum of five challenges throughout the hotel's guestroom and public
spaces to win prizes.
“Moxy has always challenged the status quo by inviting guests to live
in the moment,” said Jennie Toh, vice president, brand marketing and
brand management Asia Pacific, Marriott International. “With the
campaign, we are bringing Moxy's 'Play On' spirit to another dimension
through fun, immersive experiences while creating greater connections
with our guests.”
The “live in the moment” concept that Toh mentioned is manifested at
various checkpoints in the hotel. Staff at the Bar Moxy, that doubles up
as both the hotel’s front desk and bar, will offer guests a cocktail
upon check-in. They can then scan a QR code at the bar to view
holographic projections and take photos with their life-sized avatars as
they sip their cocktails.
At the hotel’s 24-hour gym, guests can also launch their avatar which
will take on the role as a workout buddy and task guests with fitness
challenges. At Moxy’s round-the-clock Grab & Go self-service area
that offers a range of snacks and beverages for guests to choose from,
they can also unlock a challenge by taking a photo with their avatar and
hashtagging #moxyuniverse. There’s another challenge to be unlocked in
the guest room itself.