HotelsThe ‘Moxy Universe, Play Beyond’ augmented reality experience gamifies guests’ stays across 12 hotels in Asia Pacific.

The augmented reality game is afoot at Moxy Hotels

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Guests who participate in this augmented reality game whilst in the hotel can stand to win prizes.
Guests who participate in this augmented reality game whilst in the hotel can stand to win prizes. Photo Credit: Marriott Bonvoy

Guests will find themselves transported into a neon-lit game upon stepping foot into any one of the 12 Moxy hotels in Asia Pacific, and this time it’s in the real world, not the metaverse. The hospitality brand under Marriott Bonvoy’s portfolio has introduced an augmented reality experience for guests staying between 12 July to 31 December.

Dubbed the ‘Moxy Universe, Play Beyond’, this experience starts off prior to guests even arriving at the hotel. Guests will be invited to scan a QR code with their mobile phones where a digital platform will launch for them to customise the skin tone, hairstyle, facial features, clothes and even accessories for their own avatar.

Upon physically checking in at the hotel, guests can scan the designated QR marker at the Bar Moxy to enter an augmented reality world where they’ll be able to use their pre-customised avatar to unlock a minimum of five challenges throughout the hotel's guestroom and public spaces to win prizes.

“Moxy has always challenged the status quo by inviting guests to live in the moment,” said Jennie Toh, vice president, brand marketing and brand management Asia Pacific, Marriott International. “With the campaign, we are bringing Moxy's 'Play On' spirit to another dimension through fun, immersive experiences while creating greater connections with our guests.”

The “live in the moment” concept that Toh mentioned is manifested at various checkpoints in the hotel. Staff at the Bar Moxy, that doubles up as both the hotel’s front desk and bar, will offer guests a cocktail upon check-in. They can then scan a QR code at the bar to view holographic projections and take photos with their life-sized avatars as they sip their cocktails.

At the hotel’s 24-hour gym, guests can also launch their avatar which will take on the role as a workout buddy and task guests with fitness challenges. At Moxy’s round-the-clock Grab & Go self-service area that offers a range of snacks and beverages for guests to choose from, they can also unlock a challenge by taking a photo with their avatar and hashtagging #moxyuniverse. There’s another challenge to be unlocked in the guest room itself.

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