HotelsMelia is in the process of rebranding 12 Vinpearl properties across Vietnam as Melia Vinpearl.

A string of glistening new Vinpearl hotels for Melia

Alongside the introduction of more eco-friendly initiatives, the 12 hotels will also see new culinary offerings.
Alongside the introduction of more eco-friendly initiatives, the 12 hotels will also see new culinary offerings.

Following Meliá Hotels International’s announcement of its partnership with Vietnam’s largest domestic hotel owner Vinpearl, 12 former Vinpearl hotels and resorts will now come into Meliá’s portfolio as Meliá Vinpearl.

Under the rebranding, the 12 Meliá Vinpearl properties are undergoing changes in F&B options, wellness treatments and sustainability initiatives. Meliá is also bringing the Spanish hospitality that the brand is famous for, to each property.

“We want to create contemporary dining destinations where hotel chefs, mixologists and F&B associates are plugged into global and local consumer trends and are constantly innovating when it comes to taste, design and food culture,” said Steve Nunan, senior director of business development Southeast Asia for Meliá Hotels International.

The Meliá Vinpearl Thanh Hoa Sky Bar
The Meliá Vinpearl Thanh Hoa Sky Bar

Such is Nunan’s confidence in its F&B concepts that he believes the best sky bars in Vietnam will be predominantly located within Meliá Vinpearl hotels.

Meliá has identified resorts like Meliá Vinpearl Cam Ranh Beach Resort, Meliá Vinpearl Cua Hoi Beach Resort, and Meliá Vinpearl Cua Hoi Beach Resort, to feature concepts from other Meliá properties such as Merkado, a buffet restaurant, which combines authentic Mediterranean cuisine with a show cooking station.

The YHI Spa, Meliá’s branded spa, will also take over all the spas spanning Vinpearl hotels. Beyond offering relaxing treatments, the YHI Spa will use natural, ecological products, as part of Meliá’s sustainability agenda.

“Sustainable, traceable products, and a focus on local produce, as well as switching all the bed linen to organic bed linen are just some of the examples of what we’re doing when it comes to the environment,” added Nunan.

Travel agents from all over the world will also be enjoy greater accessibility from Meliá’s distribution channels. All Meliá Vinpearl properties can now be booked through Meliá’s corporate website.

“Vietnam is an extremely important market for us and now that the transition is complete it’s time for us to reach a wider audience,” explained Nunan. “Not only do we have our whole expanded sales team throughout Vietnam working on a sales blitz in the first week of September, we have all our GSO’s around the world from America to Europe, taking action.”

The first hotel to come into the fold was Vinpearl Quang Binh, which took the new name Meliá Vinpearl Quang Binh in March 2022. Since then, ten other Vinpearl properties have made the transition. These include: Meliá Vinpearl Cam Ranh Beach Resort, Meliá Vinpearl Hue, Meliá Vinpearl Danang Riverfront, Meliá Vinpearl Nha Trang Empire, Meliá Vinpearl Ha Tinh, Meliá Vinpearl Cua Hoi Beach Resort, Meliá Vinpearl Tay Ninh, Meliá Vinpearl Phu Ly, Meliá Vinpearl Thanh Hoa, and Meliá Vinpearl Cua Sot Beach Resort.

The last property, Meliá Vinpearl Hai Phong Rivera, will successfully complete its rebranding by the end of September.

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