HotelsThe hotel giant is poised to add 30 new hotels in Greater China by end-2023.

Marriott steps up select-service portfolio in China

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Fairfield by Marriott Hangzhou Xihu District
Fairfield by Marriott Hangzhou Xihu District

Marriott International is expanding its select-service portfolio in Greater China with an anticipated 30 hotels by the end of 2023.

According to Marriott, the expansion is supported by strong demand for its select service accommodations in emerging destinations. The new additions will complement its existing portfolio of over 460 properties in the region.

Currently, its select service portfolio includes brands such as Moxy Hotels, Fairfield by Marriott, Courtyard by Marriott, Four Points by Sheraton, AC Hotels by Marriott, Aloft Hotels, and Element Hotels in 67 cities in Greater China.

The expansion would elevate consumers’ travel choices in China’s second- and third-tier cities, such as Foshan and Changchun, and expand its presence in first-tier cities like Shanghai.

“Representing over 50% of Marriott International hotels expected to open in Greater China across 2022 and 2023, our select-service brand portfolio is a growth engine for the company as we continue to expand,” said Gavin Yu, chief development officer, Greater China, Marriott International.

The hotel chain sees strong growth potential in providing approachable and moderately-priced choices across emerging destinations, he added.

In the meantime, Marriott is also enhancing its strategic positioning in Greater China through dual-brand projects and its franchise-plus model.

This year, six dual-brand hotel projects representing 14 hotels, among which three are under Fairfield by Marriott brand and two under the Four Points by Sheraton brand, were signed.

Besides launching AC Hotels by Marriott in Suzhou in December 2022 and debuting the Moxy Hotels brand in Suzhou and Xi’an, Marriott's upcoming hotel openings in Greater China for 2023 include 10 Fairfield by Marriott hotels in eastern China, including Kunshan and Zhuji; Courtyard by Marriott in Chongli and Jiuzhaigou; five Four Points by Sheraton properties; Aloft Hotels in Beijing and Yantai; and Element Hotels in Guangzhou Baiyun.

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