Langham Hospitality Group is launching Ying’nFlo, an upper midscale
hospitality brand that aims to get millennials and Gen-Zs hip-hopping
with art and music.
No surprise that the first property in the brand has opened in Hong
Kong’s buzzy Wanchai district, with a second planned for Xiamen.
Brett Butcher, CEO, Langham Hospitality, calls Ying’nFlo “a bold
colourful canvas for the younger urban travellers, at an affordable
He says it will appeal to a generation that has grown up with
digital. An all-in-one Ying’nFlo app will allow guests to connect with
every aspect of their stay.
“We will locate Ying’nFlo in destinations where our guests want to
travel. These locations would be the front door to cultural,
entertainment and tech hub districts,” Butcher says.
“There is a strong opportunity to grow Ying’nFlo in Asia-Pacific and
beyond where 50% of the population are millennials or Gen-Zs.”
Langham says Ying’nFlo is designed as a place which feels like a
friend’s apartment, “a playground for emerging artists and musicians,
curating stories that resonate with their generation.”