HotelsLangham Hospitality Group wants to connect with the digital generation through its newest brand.

Ying’nFlo has arrived in Hong Kong, but what is it?

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Each Ying’nFlo will showcase urban art experiences such as the creation in Hong Kong of a mural by Berlin-based artist, Josephine Rais.
Each Ying’nFlo will showcase urban art experiences such as the creation in Hong Kong of a mural by Berlin-based artist, Josephine Rais.

Langham Hospitality Group is launching Ying’nFlo, an upper midscale hospitality brand that aims to get millennials and Gen-Zs hip-hopping with art and music.

No surprise that the first property in the brand has opened in Hong Kong’s buzzy Wanchai district, with a second planned for Xiamen.

Brett Butcher, CEO, Langham Hospitality, calls Ying’nFlo “a bold colourful canvas for the younger urban travellers, at an affordable price”.

He says it will appeal to a generation that has grown up with digital. An all-in-one Ying’nFlo app will allow guests to connect with every aspect of their stay.

“We will locate Ying’nFlo in destinations where our guests want to travel. These locations would be the front door to cultural, entertainment and tech hub districts,” Butcher says.

“There is a strong opportunity to grow Ying’nFlo in Asia-Pacific and beyond where 50% of the population are millennials or Gen-Zs.”

Langham says Ying’nFlo is designed as a place which feels like a friend’s apartment, “a playground for emerging artists and musicians, curating stories that resonate with their generation.”

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