HotelsThe hotel sector and its rate of return continue to attract real-estate investors

How are hotels performing across the globe? STR has all the answers

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The industry as a whole continues to perform at robust levels,’ says STR
The industry as a whole continues to perform at robust levels,’ says STR Photo Credit: Phive2015/GettyImages

That number of rooms represents a 17.7% increase over the last 10 years. 

If you’ve ever wondered how many hotels and hotel rooms there are across the globe, hotel performance analysts STR has the answers:184,299 hotels and 16,966,280 million rooms.

That number of rooms represents a 17.7% increase over the last 10 years. 

STR, which this week chalks up 10 years in the international marketplace, defines a hotel on three exclusionary criteria: 1) generates revenue on a nightly per-room basis, 2) has 10 or more rooms and 3) is open to the public (excludes those properties requiring membership, affiliation or club status).

Founded in 1985, STR expanded its benchmarking and analytics platform to markets outside of North America and the Caribbean in 2008. The company maintains the world’s largest global hotel performance sample, receiving data from more than 59,000 hotels comprising nearly 8.0 million hotel rooms. 

“The hotel sector and its rate of return continue to attract real-estate investors—that is evident through the substantial growth in performance metrics and development we have seen over the past decade,” said Robin Rossmann, STR’s international managing director.

“While the story is rarely the same for any two markets around the world, the industry as a whole continues to perform at robust levels, and we expect continued growth over the coming years.”

Since the launch of its international business (formerly STR Global), STR’s hotel sample has grown by almost three million rooms (+49%). Based on that sample, the global hotel industry recorded an average occupancy level of 67.5% for the 12 months ending with February 2018, which was a 1.6% increase from the previous 12 months. 

Average daily rate (ADR) grew 2.6% during that 12-month time period to US$122.96.

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