DidaTravel recently released findings that reveal hotel bookings in the summer are close to doubling pre-pandemic levels.
The data, covering the period from 1 June 1 to 31 August, reveal
hotel bookings have surpassed pre-pandemic 2019 volumes by 93%.
Particularly noteworthy is the remarkable 214% year-on-year increase in
reservations made through DidaTravel's platform for the month of August.
European destinations have also witnessed a considerable resurgence,
with a noteworthy 123% increase in reservations for the months of June,
July, and August compared to the previous year.
The growth trend is not limited to Europe alone, as destinations
across the APAC, Middle East & Africa, and Americas regions have
contributed to the global recovery with growth rates of 68%, 65%, and
DidaTravel’s Top 10 Summer Summer Destinations ranked by accommodation bookings.
Amidst these trends, DidaTravel's data highlights the top summer
destinations preferred by different source markets. APAC travellers have
shown a strong inclination towards cities like Bangkok, Tokyo, and
Osaka, while Europe travellers have favoured Dubai, Tokyo, and Bangkok.
For Americas travellers, Las Vegas, New York, and Orlando emerged as top
choices, and Dubai, Istanbul, and Bangkok have been the preferred
destinations for Middle East & Africa travellers.
The Average Daily Rate (ADR) serves as another critical indicator of
the industry's progress. The global ADR has registered a significant 35%
year-on-year increase for the summer season, surpassing the 2019 levels
by 7%. While regions like APAC and Americas have seen ADR year-on-year
increases of 55% and 14% respectively, Europe and the Middle East &
Africa have exceeded 2019 levels with ADR increases of 29% and 23%.
Further reflecting the increasing travel surge, an extended advance
booking window has emerged. Travellers are now showing a willingness to
plan ahead, with an average lead time of 23 days for hotel bookings.
This marks a substantial increase from the mere 10 days recorded during
the same period the previous year, and even surpasses the 2019 average
of 21 days.