HotelsIHG continues its philosophy of drawing inspiration from its neighbourhoods, this time from the UK’s historic Stratford-upon-Avon.

Hotel Indigo makes its way to Shakespeare’s birthplace in the UK

Hotel Indigo 190515
Hotel Indigo - Stratford upon Avon marks the brand’s first in this quintessentially British town, home to the late English Poet, William Shakespeare.
IHG (InterContinental Hotels Group) has opened Hotel Indigo - Stratford upon Avon, the brand’s first property in this historic UK town, where visitors the world over make their way to visit the birthplace of William Shakespeare.

“The UK is a popular leisure destination with both domestic and international travellers, and has some of the world’s most popular sites steeped in heritage and quintessential British culture, Stratford upon Avon being one of them,” said Karan Khanna, managing director, UK&I, IHG.

In line with the brand’s philosophy of drawing inspiration from its neighbourhoods, each of the 93 guests rooms of Hotel Indigo - Stratford upon Avon pays homage to the local address, with designs inspired by the Bard and that reflect Stratford’s history, dating back to medieval times.

The Georgian Townhouse for instance reflect elements of Shakespeare’s Theatre, while Tudor Rooms offer views of the late poet’s New Place – his residential home in later life.

Apart from more contemporary artwork, murals and artefacts inspired by Shakespeare within, Hotel Indigo - Stratford upon Avon’s exterior harks back to the 16th century. “This hotel is the perfect example of how the brand helps to tell the local neighbourhood story and serve both locals and hotel guests,” explained Khanna.

Within the restored building is The Falcon Tea Room – refurbished from the former renowned Falcon Hotel – shining in historic wood panelling and crackling fireplaces, the space transformed into a cocktail bar come evenings. 

For proper dining, the theatrical and tapestried Feasting Room comes complete with a long central table to accommodate up to 30 guests. Another option is The Woodsman, helmed by Executive Chef Mike Robinson, co-owner of the Michelin-starred Harwood Arms in Fulham. Here, guests enjoy chef’s “field-to-fork” philosophy where dishes are focused on sustainability, seasonality and locally-sourced produce. A large wood-fired oven and charcoal grill forms the focal point as chefs roast British deer, wild boar, beef and Hebridean lamb.

Currently, there are 103 Hotel Indigo properties, with another 99 in the pipeline – including a first in Japan – Hotel Indigo Hakone Gora, which is slated for a late 2019 opening. 

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