HotelsSpark is Hilton’s first venture into the economy hospitality sector.

Hilton sparks change with new economy brand

|
Room rates at Spark by Hilton properties are estimated to be priced slightly below its midscale brand Tru by Hilton.
Room rates at Spark by Hilton properties are estimated to be priced slightly below its midscale brand Tru by Hilton.

Hilton has unveiled its very first economy brand – Spark by Hilton – to close a gap both in the global economy hospitality brand and its extensive portfolio that previously offered properties from lifestyle to luxury.

According to Bill Duncan, Hilton's global category head for focused service and all suites, Spark offers "an accessible price point" just below Tru by Hilton, its midscale brand.

"We saw this glaring hole within that kind of 'premium economy' space," said Duncan. "And we felt we could bring the hallmarks that we think are very important within Hilton – which is that friendly, reliable and consistent, quality experience – and that we feel is missing in the segment."

Guests staying in Spark by Hilton properties are promised consistency across the board which includes a welcoming experience with public spaces offering multi-functional seating to either work or socialise, comfortable rooms with practical amenities like an open closet, minibar, multipurpose work surface and a bright bathroom.

Unlike many other economy hospitality brands, Spark by Hilton will throw in complimentary breakfast for guests featuring coffee, juices and a signature bagel bar with spreads.

Alissa Klees, brand leader, Spark by Hilton revealed that the first few properties are expected to open this year, starting in the US. As of date, Hilton has received more than 100 deals that “are in various stages of development”.

Welcome to PARKROYAL COLLECTION Marina Bay, Singapore

Eco-friendly practices and innovations, thoughtfully integrated at PARKROYAL COLLECTION Marina Bay, Singapore, provide sustainable travel experiences for everyone.

Read Now

The Brightest Travel Stars Shine
October - December 2022 eBook

A salute to the top performers across Asia Pacific’s travel industry.

Read Now



JDS Travel News JDS Viewpoints JDS Africa/MI