China’s based Greenland Hotel and Tourism Group (GHTG) has set its
sights on expansion in the Asia Pacific region, with the opening of a
new Singapore hub as its Overseas Operations Centre.
Win over the endemic traveller with strong digital connections
GHTG currently operates more than 50 hotels in 60 cities globally,
and this latest move signifies its new focus on offering hotel advisory
and management services to Indonesia, Thailand and Vietnam.
These three countries have been identified by GHTG as immediate top
growth markets, towards an eventual goal of expanding to 15 gateway
cities and capitals by 2024.
Leading the new hub as general manager is industry veteran William
Lau, formerly with Pan Pacific Hotels Group in Yangon, and
Apart from overseeing the strategic management and operations of the
APAC Overseas Operations Centre, Lau will drive collaborations with real
estate and developers, and expand the Group’s three signature brands —
Primus, Qube and Q-Box.
“Our job is to make sure that we set our presence here in Singapore,
but our focus really is to go beyond Singapore and go look for business
opportunities around the region and also globally,” Lau told Yahoo News.
Singapore was also chosen for its reputation for good governance and business infrastructure.
“With a strong footing in the travel and hospitality space, we
believe that we are able to bring highly relevant insights and skill
sets needed to help owners and investors reinvent their real estate
assets,” said Lau.