HotelsTravellers can look forward to the launch of two Australian brands — Vibe Hotels and Adina — in Singapore.

Far East Hospitality brings the Aussie way of life to Singapore

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Vibe Hotel Singapore Orchard will offer spaces and experiences for guests to socialise freely.
Vibe Hotel Singapore Orchard will offer spaces and experiences for guests to socialise freely. Photo Credit: Far East Hospitality

First, Singapore-based Far East Hospitality ventured into Australian territory to debut the Quincy brand in Melbourne last year.

And now, the hospitality company is looking to bring the Aussie way of life to the Singapore hospitality scene with the launch of two new brands that hail from Down Under. 

Far East Hospitality is leveraging its long-standing joint venture partnership with Toga Far East Hotels (TFE Hotels) to introduce Vibe Hotels and Adina in Singapore in the coming months through a rebranding of the existing The Elizabeth Hotel and the Regency House.

The 88-key Adina Serviced Apartment Singapore Orchard will open in July 2022, targeting both corporate and leisure travellers looking for short-term accommodation.

The Vibe Hotel Singapore Orchard, which will be designed with a more playful approach with spaces and experiences for guests to socialise, will open in Q4 2022. The 256-room property is meant to cater to Australians and travellers seeking to immerse in the Aussie way of life.

The introduction of these two Aussie brands will also help carve a path towards Far East Hospitality's ambition of reaching a target of 25,000 rooms by 2025 worldwide.

"As international borders reopen, Australia is a natural key target market given that it was amongst Singapore's top five inbound markets before the pandemic,” said Arthur Kiong, CEO of Far East Hospitality.

“The return of the Kangaroo route, which refers to the flight paths between Australia and the UK with stopovers in Singapore, also offers us an opportunity to not only encourage more stopovers, but to attempt to lengthen their stay with new experiences."

Antony Ritch, CEO of TFE Hotels, added: "We have always envisioned and planned for Adina to be a truly global brand, so a move into Asia really was the next step for us."

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