ASAI Bangkok Sathorn has marked its opening with a two-day
neighbourhood street party – the hotel’s novel way of marketing itself
as a community hub.
The Hamlet Block Party included pop-up drinking, dining,
entertainment, drag queens and drummers, and arts and crafts experiences
held both at the hotel – the second ASAI-branded hotel in Bangkok – and
throughout the neighbourhood.
Created by Dusit International, ASAI Hotels is a lifestyle brand
designed to link millennial-minded travellers with authentic local
experiences in some of the world’s most vibrant neighbourhoods.
Events during the Block Party also included a pop-up burger stall by
Little Market, a unique Burmese lunch experience by guest chef Lady
GooGoo, an evening cocktail and DJ party with Aperol, an art exhibition
featuring the works of local artists, and a creative photography
workshop led by Bangkok’s ex-motorcycle taxi rider-turned-pro
photographer Phichai Kaewvichit.
“Bringing the community together in events like this embodies the
essence of the ASAI experience,” said Siradej Donavanik, vice president –
development global, Dusit International, and head of culture for ASAI
The first ASAI-branded property, ASAI Bangkok Chinatown, opened in September 2020 and has enjoyed a big following.