HotelsIt’s a win-win for hotels and daytime guests with luxury experiences on offer in Asia, and now Australia.

Want a DayAway Down Under? Now you can

Marketing and branding expert Martha Waslen: Hotel walks inspired a growing business.
Marketing and branding expert Martha Waslen: Hotel walks inspired a growing business.

DayAway, the Singapore-inspired online destination for booking hotels by the day has arrived in Australia.

DayAway provides a B2B2C solution for the global hospitality industry by optimising and monetising their underutilised ancillary spaces for curated daytime experiences such as F&B, spa, gym and MICE facilities for non-hotel guests.

It is the brainchild of marketing and branding expert Martha Waslen, who says, “My family often walked the grounds of our favourite hotels in Singapore, and I noticed all these beautiful pools, gyms, restaurants and bars were empty.

“Hotels have been trying to increase revenue generated by this kind of ancillary inventory for nearly a decade but either lacked the technology to sell these spaces effectively or the marketing channels to engage with the local community.

“DayAway allows hotels to add to and diversify their revenues by allowing guests to enjoy particular areas of their properties and enable them to be fully utilised,” says Waslen.

In Singapore, DayAway works with hotels such as Raffles, Fullerton & Fullerton Bay, Intercontinental, Fairmont, Marina Bay Sands, The Ritz-Carlton Millenia and Andaz.

The group expanded to Hong Kong and Thailand in late 2021, with partners Rosewood Hong Kong and Sindhorn Kempinski Hotel Bangkok.

In Australia, four hotels have joined DayAway so far: Park Hyatt Sydney, The Langham, Sydney, Jackalope Mornington Peninsula, and COMO The Treasury Perth.

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