HotelsMinibars are out, coffee capsules and T2 tea bags are in.

Coming to a street near you: Accor’s Tribe

Tribe’s first property is in Perth, Western Australia.
Tribe’s first property is in Perth, Western Australia.
Accor is launching a new lifestyle brand in the midscale segment, Tribe, that focuses on “style rather than price”.

The French hotel group says Tribe is reshaping the traditional hotel experience, “enabling guests to live, work and play in contemporary interiors”. 

In their rooms, Tribe guests will benefit from under-bed storage, Smart TV and Nespresso coffee capsules and T2 teabags, provided free of charge “in place of a pricey minibar”. A Grab & Go station is also available 24/7. 

Bicycle rental services, fitness centre, co-working areas, as well as city deals, will be available, Accor says, at an affordable price. 

TRIBE currently consists of one address (with 126 rooms) in Perth, Western Australia. Ten other openings are scheduled to take place by 2022 in Europe and Asia Pacific, totalling more than 1,700 rooms. 

Gaurav Bhushan, chief development officer at Accor, said, “The pipeline of over 50 hotels currently being negotiated for the coming years leads us to believe that the Tribe brand will achieve significant growth all over the world including in gateway locations such as Paris, London, Singapore, Dubai and Bangkok. 

“It will be making its debut in 150 international destinations by 2030.”

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