The Singapore Hotel Association (SHA) and the SBF Foundation have
joined hands to establish a groundbreaking initiative aimed at providing
much-needed support to employees in Singapore's hotel industry.
The partnership has resulted in the creation of a S$300,000
industry-led Compassion Fund, with SHA's generous donation of S$150,000
being matched dollar-for-dollar by the SBF Foundation.
Representing the collective voice of 160 hotel members in Singapore,
the SHA is committed to promoting the interests of its members and
ensuring the welfare of employees within the industry.
In celebration of its 60th anniversary in 2021, the association
pledged S$150,000 to create a fund that would offer emotional and
financial assistance to employees in times of need. This compassionate
gesture by the SHA aims to provide encouragement and support to hotel
employees during challenging periods.
The establishment of the SHA-SBF Foundation Compassion Fund aligns
with the SBF Foundation's call for trade associations to prioritize the
well-being of employees within their respective industries. By
generously donating S$150,000, the SHA has set an example for other
organisations to follow. The matching contribution from the SBF
Foundation ensures that the fund has a significant impact and can
provide meaningful aid to those in need.
Kwee Wei-Lin, president of the Singapore Hotel Association,
emphasised the association's commitment to giving back to the workforce
and creating a safety net for colleagues facing personal crises.
The Compassion Fund not only provides financial assistance but also
offers a sense of security and reassurance that the SHA and its members
are there to support employees during difficult times. Recognising the
importance of mental wellness and its impact on service excellence, Kwee
highlighted the fund's role in alleviating emotional stress among hotel
In addition to financial support, the Compassion Fund also serves as a
complement to existing support systems within member hotels. The SHA
plans to reach out to its members, raising awareness about the fund and
encouraging them to utilise it for the benefit of their eligible
employees. By caring for their own colleagues, the SHA aims to
strengthen the industry's commitment to supporting employees in need.