HotelsBWH Hotel Group continues worldwide expansion with upcoming property launches in over 100 destinations.

The best is yet to come for Best Western

BWH Hotel Group's acquisition of WorldHotels in 2019 was only the beginning of its worldwide expansion.
BWH Hotel Group's acquisition of WorldHotels in 2019 was only the beginning of its worldwide expansion. Photo Credit: BWH Hotel Group

As the hospitality industry starts reaping the benefits from the post-pandemic travel recovery, BWH Hotel Group has its sights set on further entrenching its presence worldwide. Expansions, new brand launches and acquisitions in the group’s pipeline will cover 100 key destinations worldwide.

“Our industry is finally on the road to recovery after enduring one of the most challenging periods in its history,” said Larry Cuculic, president and chief executive officer, BWH Hotel Group. He added that continuous efforts in supporting its hoteliers and ensuring guests’ safety and wellbeing is finally paying off as they “celebrate continued success in our development initiatives across the globe.”

Ron Pohl, who was promoted to BWH’s president of international operations and president of WorldHotels earlier this year, is the main stakeholder in charge of strengthening the organisation’s presence and its operations on a global level.

“We have made significant strides in diversifying our portfolio and offering new and exciting brands that exceed developer and guest expectations,” Pohl said.

Before BWH launched varied brands across every chain scale segment – from luxury to economy – to cater to every guest’s needs, the group first looked at establishing a solid foundation of its core brands — Best Western, Best Western Plus and Best Western Premier. Its owners had invested billions of dollars in revitalising the properties under these three brands, and today they number 3,171 with an additional 284 slated to open soon.

Having established a strong base, BWH then further broadened its global reach with soft brand offerings, including BW Signature Collection, BW Premier Collection and WorldHotels Collection. These are 300 hotels and resorts opened under its soft brands, with 85 new ones in the pipeline.

Their economical concept (SureStay Hotel Group) and upscale boutique hotels Vīb, GLō, Sadie and Aiden have also played a critical role in dominating the market.

BWH's key focus for the longer term still hinges on its core brands. But more effort will be poured into growing its soft collections and boutique brands that have been widely received from both developers and travelers. The group has also ventured into extended stay properties, with the Executive Residency Woolloongabba slated to open in Q4 2022.

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