The BWH Hotel Group is extending its presence in the midscale,
extended-stay segment with the launch of HOME by BWH, which will offer
hoteliers more flexibility in the areas of breakfast, design elements
BWH says the new brand will be about “options, not mandates” and
assures the philosophy is “unique for this segment”. The brand will be
focused on proven extended-stay markets where demand for new product is
“The extended-stay segment has been outperforming the industry,
driving 25% higher revenue than in 2019, and it is showing no signs of
slowing down,” said Brad LeBlanc, senior vice president and chief
development officer, BWH Hotel Group, speaking at the company’s 2022
annual convention in Phoenix, Arizona.
BWH collaborated with extended-stay developers to create what it
calls “a lean prototype that offers credible return on investment”.
The group said it has been assessing what is currently on the market,
and the opportunities to change the way extended-stay is designed, both
for the developer and guest.
HOME by BWH is launching with a prototype for new construction. Conversion opportunities will be available.
Every HOME by BWH property will be fully supported by BWH Hotel
Group’s website, global partnerships and sales team, revenue management
system, plus access to Best Western Rewards programme, which has nearly
50 million members worldwide.
BWH Hotel Group is comprised of three hotel companies - WorldHotels
Collection, Best Western Hotels & Resorts and SureStay Hotel Group.