Ascott will be debuting The Crest Collection in Singapore, China and
Vietnam to bring the brand’s curated, heritage-inspired hospitality
experiences to travellers craving bespoke travel.
The unique selling point behind The Crest Collection is that each
property showcases the distinct heritage it is located in. Popular
travel destinations including Jakarta, Bangkok, Tokyo, Osaka and London
are in the pipeline for The Crest Collection.
Ascott already has four existing properties in France under The Crest
Collection and will be opening its fifth property soon in
Saint-Germain-des-Prés, Paris. Ascott currently has holds over 1,000
keys across eight properties under The Crest Collection.
“The Crest Collection brand meets the growing demand for
one-of-a-kind experiential stays and allows our guests to immerse
themselves in the history and culture of the destination,” said Tan Bee
Leng, Ascott’s managing director for brand & marketing.
“No two properties or stay experiences will be the same. Leveraging
each property’s unique heritage and story, expressed through the
detailed design of the property’s elegant suites and amenities, bespoke
programmes, as well as impeccable service, guests can journey back in
time for a hospitality experience like no other.
Singapore will see its first property under The Crest Collection by
end 2023. The current Riverside Hotel Robertson Quay in Singapore will
be refurbished and rebranded to The Robertson House by The Crest
Collection. Situated along Singapore River, the property will feature an
old-world colonial charm, reminiscent of Singapore’s history as a
bustling entrepot trade hub.
Yuexiu Hotel Guangzhou by The Crest Collection is expected to open by Q4 2023.
In China, Yuexiu Hotel Guangzhou by The Crest Collection is expected
to open by Q4 2023. The hotel is designed to reflect the destination’s
modernity that co-exists harmoniously with the traditional Chinese charm
of Guangzhou.
Over in Europe, the Citadines Saint-Germain-des-Prés Paris will be
given The Crest Collection treatment, drawing inspiration from the
district’s history as a meeting point for famed painters and writers in
the 19th and early 20th centuries. Renovation will start in 2024 after
the Olympic Games and its doors are expected to open in 2026.