HotelsThe group will manage 15 hotels owned by Global Premium Hotels Limited

Accor inks milestone deal to boost Singapore presence

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Accor’s global chief development officer Gaurav Bhushan with Global Premium Hotels Limited’s owner Dr James Koh.
Accor’s global chief development officer Gaurav Bhushan with Global Premium Hotels Limited’s owner Dr James Koh.
“This deal is a great moment for our group as we are able to increase our Singapore presence significantly overnight with the addition of these 15 hotels and 1621 rooms,” said Michael Issenberg, chairman & CEO Accor Asia Pacific.

Accor has inked a major deal with Singapore-owned hotel chain Global Premium Hotels Limited (GPHL) that will inject 15 hotels to its network in the city-state.

The deal will see Accor manage GPHL’s portfolio of 15 hotels in city and city-fringe locations, bringing Accor’s network to 30 hotels and 7625 rooms in Singapore.

GPHL, the owner of one of the largest Singapore-owned hotel chains, has owned and managed the Parc Sovereign Hotel and Fragrance Hotel brands for more than 20 years.

The 15 hotels will undergo asset enhancement initiatives in line with Accor’s global standards and rebranded to become one Mercure, one ibis Styles and 13 ibis Budget hotels.

“This deal is a great moment for our group as we are able to increase our Singapore presence significantly overnight with the addition of these 15 hotels and 1621 rooms,” said Michael Issenberg, chairman & CEO Accor Asia Pacific.

“Accor’s strong presence in and understanding of the Singapore market will be complemented by these additional hotels and with our proven expertise in mid-tier and economy hotel operations, we hope to bring added value to the owners,” said Issenberg.

GPHL owner Dr James Koh commented that the “buzzing hotel scene…especially the mid-tier hotel segment [has enjoyed] increasing popularity and strong growth figures”.

“We are confident that this deal will further optimise the performance of our hotels while attracting a greater international audience via Accor’s global distribution and world-renowned brands,” Koh added.

With the finalised deal, Accor will have 3357 rooms in the luxury and premium space in Singapore, 1840 in midscale and 2428 in economy.


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