Accor has extended its footprint across Southeast Asia in a deal with lifestyle hospitality company Ennismore that will add close to 30 new hotel and resort properties under 10 brands in nine countries.
Founded in 2011 by entrepreneur Sharan Pasricha, Ennismore and Accor entered a joint venture in 2021 to create a new autonomous entity, with Accor holding a majority shareholding.
Ennismore’s design-led, culture driven properties include four dedicated in-house specialist studios, including Carte Blanched – a fully integrated F&B concept platform; a creative studio of interior and graphic designers; a digital product and tech innovation lab, and a partnerships and collaborations unit.
The Ennismore brands are 21c Museum Hotel, 25hours Hotels, Delano, Gleneagles, Hyde, JO&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, TRIBE and Working From_.
In 2023 the Accor/Ennismore partnership will deliver new properties across Thailand, Cambodia, Vietnam, Indonesia, Japan, Malaysia and Singapore.
In Thailand, Ennismore’s TRIBE Bangkok Sukhumvit 39 (scheduled to open in Q2 2023) will mark the debut of the guest-centric TRIBE brand in Thailand, while the 207-key Novotel Living Bangkok Sukhumvit Legacy (Q2) by Accor will introduce Novotel’s extended-stay concept to the Thai capital’s Sukhumvit district.
Cambodia will see the openings of the 232-key Novotel Sihanoukville Holiday Resort (Q2) and the 253-key Novotel Phnom Penh Boeng Keng Kong (Q2).
In Vietnam the 373-key Pullman Hai Phong (Q4) will introduce five-star standards to the port city.
In Singapore, three new landmark hotels will launch: The 326-key Pullman Orchard Singapore – Singapore’s first Pullman hotel.
Later in Q2, the 342-room Pullman Singapore Hill Street will open, offering views over Fort Canning, Saint Andrew’s Cathedral and the Singapore River, while the 302- key Mondrian Singapore Duxton (Q1) by Ennismore will rise above the shop-houses of Chinatown.
Accor’s growth in Indonesia will continue with the 224-key ibis New Yogyakarta International Airport (Q1) and 189-key Novotel New Yogyakarta Airport Kulon Progo (Q3), the 150-key Mercure Pangkalan Bun (Q3) in Central Kalimantan, the 158-key ibis Palembang Sanggar (Q4) in South Sumatra, the 335-key Grand Mercure Lampung (Q4), and two Swiss-inspired Mövenpick properties: the 413-key Mövenpick Bintan Lagoon Resort and 253-key Mövenpick Jakarta Pecenongan, both of which are on track to start welcoming visitors in Q4 2023.
In Malaysia, the 161-key ibis PJCC Petaling Jaya and the 172-key Mercure Miri City Centre are both due to open their doors by the middle of 2023.
Finally, Japan will see the 363-key Mercure Hotel Tokyo Haneda Airport open in Q4.