A new international hospitality brand and hotel called Wafaifo has
been launched in Hoi An. Its name, Wafaifo, derives from “wa” from
water, and “faifo”, the historical name of Hoi An.
The company will open the 134-key lifestyle resort, the Wafaifo
Resort Hoi An, in Q1 2024 as part of a strategic plan that includes a
new mall, a hospitality asset management service, and other
tourism-related projects.
Wafaifo intends to offer hospitality project consultancy across
Indochina, drawing on the hotel industry expertise of its co-founders,
managing director, Pieter van der Hoeven, and commercial director,
Mikkel Krantz.
Van der Hoeven, who has held senior executive roles at Raffles, Six
Senses, Minor and Peninsula Hotels, added: “The Wafaifo Resort Hoi An
will be our showcase property. It will offer a modern Vietnamese
aesthetic and mind-blowing gastronomic and spa experiences for
international and domestic travellers.”
Van der Hoeven and Krantz will be supported by deputy managing
director Uyen Ngo, who brings experience as the owner of a number of
resorts in central Vietnam.
Wafaifo is expected make further announcements in early 2023.