HotelsThe Wafaifo Resort in Hoi An will be the first project for the ambitious hospitality consultancy firm.

A new resort brand is born in Vietnam

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Rendering of the new Wafaifo Resort, which is due to open Q1 2024 in Hoi An.
Rendering of the new Wafaifo Resort, which is due to open Q1 2024 in Hoi An.

A new international hospitality brand and hotel called Wafaifo has been launched in Hoi An. Its name, Wafaifo, derives from “wa” from water, and “faifo”, the historical name of Hoi An.

The company will open the 134-key lifestyle resort, the Wafaifo Resort Hoi An, in Q1 2024 as part of a strategic plan that includes a new mall, a hospitality asset management service, and other tourism-related projects.

Wafaifo intends to offer hospitality project consultancy across Indochina, drawing on the hotel industry expertise of its co-founders, managing director, Pieter van der Hoeven, and commercial director, Mikkel Krantz.

Van der Hoeven, who has held senior executive roles at Raffles, Six Senses, Minor and Peninsula Hotels, added: “The Wafaifo Resort Hoi An will be our showcase property. It will offer a modern Vietnamese aesthetic and mind-blowing gastronomic and spa experiences for international and domestic travellers.”

Van der Hoeven and Krantz will be supported by deputy managing director Uyen Ngo, who brings experience as the owner of a number of resorts in central Vietnam.

Wafaifo is expected make further announcements in early 2023.

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