31 October 2003
SINGAPORE - Hilton has been named the leading choice
hotel brand in Asia Pacific outperforming all other brands
in the most extensive one-on-one business traveller survey
ever conducted in the Asia Pacific region.
Hilton was ranked in the top five hotels across all four
markets of Japan, South East Asia, Australia and China
& Hong Kong.
The multi-client syndicated survey which included 30
minute telephone and face-to-face interviews with almost
1,000 business travellers compared 41 hotel brands.
"This survey is important to Hilton. Two years ago,
Hilton introduced a brand promise to 'put back a little of
what life takes out'," said Hilton International President
for Middle East Asia Pacific, Koos Klein.
"In doing so we upgraded our executive floors and
business centres, increased the comfort of our rooms,
developed a new breakfast concept, added fitness centres
where viable and incentivised our team to go beyond
expectations and deliver 'Hilton Moments'. Obviously it is
working and business travellers are saying that Hilton's
initiatives are on track."
The BDRC study is the first in what is to be an annual
study of hotel brands in the Asia Pacific region. Similar
studies have been conducted in the United Kingdom and the
Middle East. The profile of this year's BDRC Asia Pacific
survey is a 38-year-old male with an average of nine years
business travel experience and approximately 20 nights
spent in a hotel this year.