Hilton tops survey(1)

31 October 2003

SINGAPORE - Hilton has been named the leading choice hotel brand in Asia Pacific outperforming all other brands in the most extensive one-on-one business traveller survey ever conducted in the Asia Pacific region.

Hilton was ranked in the top five hotels across all four markets of Japan, South East Asia, Australia and China & Hong Kong.

The multi-client syndicated survey which included 30 minute telephone and face-to-face interviews with almost 1,000 business travellers compared 41 hotel brands.

"This survey is important to Hilton. Two years ago, Hilton introduced a brand promise to 'put back a little of what life takes out'," said Hilton International President for Middle East Asia Pacific, Koos Klein.

"In doing so we upgraded our executive floors and business centres, increased the comfort of our rooms, developed a new breakfast concept, added fitness centres where viable and incentivised our team to go beyond expectations and deliver 'Hilton Moments'. Obviously it is working and business travellers are saying that Hilton's initiatives are on track."

The BDRC study is the first in what is to be an annual study of hotel brands in the Asia Pacific region. Similar studies have been conducted in the United Kingdom and the Middle East. The profile of this year's BDRC Asia Pacific survey is a 38-year-old male with an average of nine years business travel experience and approximately 20 nights spent in a hotel this year.

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