Hilton to open 1,000 hotels outside of US

SINGAPORE – Hilton Hotels Corporation plans to open 1000 new hotels outside of North America as part of the company’s expansion plans in the next decade. The company is introducing upscale brand, “Doubletree, mid-market brand “Hilton Garden Inn” and economy brand “Hampton Inn” to the Asia-Pacific region. Development strategies will concentrate on growth markets mainly in China, India, Japan and Australia. “Asia’s travel industry has taken off in recent years, particularly the short haul and domestic travel markets which are estimated to make up some 80 percent of all travel within Asia today. Brand preference and loyalty will be a key factor in ensuring our success.” Said Koos Klein, president Hilton Hotels Asia Pacific.

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