Hilton’s deal with lastminute.com sets standards for travel distribution


LONDON - Hilton said it will cut ties with distributors who persist in operating “misleading pricing practices and demand inequitable conditions.”

In signing a deal with lastminute.com, Hilton said the Group is determined to tackle practices that create customer confusion and limit choice when booking Hilton hotel rooms.

“We both value and intend to grow our relationship with online and offline distributors. Unfortunately some distributors increasingly promote hotels that deliver them the highest margin, rather than offer full choice to customers,” said David Michels, CEO of Hilton Group .

“We will cut ties with any distributor that misrepresents our products in any way.”

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