Hilton Worldwide is poised to open two of its newest
properties in Guangzhou, Hilton Guangzhou Tianhe and Hilton
Guangzhou Baiyun, which mark the brand's exciting entry
into one of China's largest and most vibrant cosmopolitan
cities. As two of the most highend hotel in city's
hyper-competitive hospitality market, both hotels are
looking to epitomise the brand's core values by creating
exceptional guest experiences.
Said Martin Rinck, President, Asia Pacific, Hilton
Worldwide, "Hilton Worldwide was one of the first
internationally branded hotel chains to enter China in1988.
Since then we have introduced several of our10
market-leading brands - Hilton Hotels and Resorts,
DoubleTree by Hilton, Conrad Hotels and Resorts and most
recently Waldorf Astoria Hotels and Resorts- expanding our
position significantly. A fifth brand,Hilton Garden Inn,
will be launched in the Chinese market in 2012. Supported
by well-connected land and air transport infrastructure
within the country, China's domestic travel has started to
boom alongside international travel. More companies are
also expandingtheir presence beyond the Eastern seaboard,
and similarly we are extending our footprint to meet this
trend. Currently, we have 18 operating hotels and over 80
properties in the pipeline, which will expand our presence
in China to more than 100 hotels over the next five years.
This will add approximately 25,000 rooms to the market.
The opening of Hilton Guangzhou Tianhe and Hilton
Guangzhou Baiyun mark our expansion into China's third
largest city and manufacturing powerhouse in the South.
They will meet the demand for f irst-class business hotels
conveniently located in or near the business district and
close to the city's transportation hub."
To better cater to the Chinese market, Hilton has also
recently announced the global launch of Hilton Huanying, a
tailored experience for Chinese travellers. Hilton
Huanying takes its name from the Chinese word for
"welcome," and extends authentic experiences with
amenities, service standards and dedicated Hilton Team
Member training. Thirty hotels are already enrolled in the
program, which debuts August 16 in San Francisco. The
properties encompass many destinations popular among
Chinese visitors including San Francisco, New York City,
Hawaii and Vancouver in North America along with London,
Tokyo and Sydney.
The program is backed by the Hilton brand's extensive
field research and more than two decades of hospitality
leadership in China. Chinese travellers will find familiar
comforts in three key touch points of the on-property
experience (arrival, guest room and Breakfast at Hilton).
Hilton Huanying continues Hilton Hotels &
Resorts'efforts to be the leading hotel choice for all
travellers of Chinese origin from around the world.
Huanying of fers three signature hospitality touch
points designed to make stays more enjoyable and
comfortable: The arrival experience, guest room amenities
and Breakfast at Hilton offerings.