Hilton Worldwide to open two hotels in Guangzhou


Hilton Worldwide is poised to open two of its newest properties in Guangzhou, Hilton Guangzhou Tianhe and Hilton Guangzhou Baiyun, which mark the brand's exciting entry into one of China's largest and most vibrant cosmopolitan cities. As two of the most highend hotel in city's hyper-competitive hospitality market, both hotels are looking to epitomise the brand's core values by creating exceptional guest experiences.

Said Martin Rinck, President, Asia Pacific, Hilton Worldwide, "Hilton Worldwide was one of the first internationally branded hotel chains to enter China in1988. Since then we have introduced several of our10 market-leading brands - Hilton Hotels and Resorts, DoubleTree by Hilton, Conrad Hotels and Resorts and most recently Waldorf Astoria Hotels and Resorts- expanding our position significantly.  A fifth brand,Hilton Garden Inn, will be launched in the Chinese market in 2012. Supported by well-connected land and air transport infrastructure within the country, China's domestic travel has started to boom alongside international travel. More companies are also expandingtheir presence beyond the Eastern seaboard, and similarly we are extending our footprint to meet this trend. Currently, we have 18 operating hotels and over 80 properties in the pipeline, which will expand our presence in China to more than 100 hotels over the next five years. This will add approximately 25,000 rooms to the market.

The opening of Hilton Guangzhou Tianhe and Hilton Guangzhou Baiyun mark our expansion into China's third largest city and manufacturing powerhouse in the South. They will meet the demand for f irst-class business hotels conveniently located in or near the business district and close to the city's transportation hub."

To better cater to the Chinese market, Hilton has also recently announced the global launch of Hilton Huanying, a tailored experience for Chinese travellers.  Hilton Huanying takes its name from the Chinese word for "welcome," and extends authentic experiences with amenities, service standards and dedicated Hilton Team Member training. Thirty hotels are already enrolled in the program, which debuts August 16 in San Francisco. The properties encompass many destinations popular among Chinese visitors including San Francisco, New York City, Hawaii and Vancouver in North America along with London, Tokyo and Sydney.

The program is backed by the Hilton brand's extensive field research and more than two decades of hospitality leadership in China. Chinese travellers will find familiar comforts in three key touch points of the on-property experience (arrival, guest room and Breakfast at Hilton). Hilton Huanying continues Hilton Hotels & Resorts'efforts to be the leading hotel choice for all travellers of Chinese origin from around the world.

Huanying of fers three signature hospitality touch points designed to make stays more enjoyable and comfortable: The arrival experience, guest room amenities and Breakfast at Hilton offerings.

The Big Impact
January - March 2023 eBook

How is 2023 shaping up for Asia’s travel industry?

Read Now

JDS Travel News JDS Viewpoints JDS Africa/MI