SINGAPORE and MCLEAN, Va.- Hilton Worldwide has been named
the 'Official Partner Hotel 2011' for ITB Asia 2011 by
Messe Berlin (Singapore) Pte Ltd, the organiser of ITB
Asia, the primary business-to-business travel show for Asia
Pacific. This is the first hotel partnership for the
region's top travel trade show. Over the years ITB Asia has
also succeeded in positioning itself as a focal point for
the meeting, incentive, convention and exhibition (MICE)
sector. Under the marketing partnership agreement, Hilton
Worldwide will be showcasing its 10 award-winning brands at
ITB Asia 2011. These include its luxury brands, Waldorf
Astoria Hotels & Resorts and Conrad Hotels &
Resorts; full service brands such as Hilton Hotels &
Resorts and Doubletree; and its focus serviced offerings
such as Hilton Garden Inn and Hampton Hotels. Hilton
Worldwide will host an exclusive evening reception at one
of its properties in Singapore - the Conrad Centennial
Singapore, where guests will be treated with exceptional
hospitality and cuisine that is signature of Hilton
Worldwide hotels. Approximately 100 of the top hosted
buyers at the show will be able to experience the premium
accommodations arranged at Conrad Centennial Singapore. The
show will also offer industry players valuable
opportunities to meet and engage with senior Hilton
Worldwide representatives from the operations and
commercial functions. "Hilton Worldwide is experiencing an
unparalleled level of growth in Asia Pacific and we have
identified MICE as a key sector with growth opportunities
for the region. Having witnessed the success and growth of
ITB Asia over the years, we believe that now is the right
time to extend our long-standing collaboration with ITB
Berlin to Asia Pacific. ITB Asia 2011 will be an important
platform for Hilton Worldwide to showcase our portfolio of
award-winning brands," said Martin Rinck, president, Asia
Pacific, Hilton Worldwide.