Hard Rock, Sol Melia partnership “not in Asia”

PALMA DE MALLORCA - TravelWeekly has confirmed today news that Hard Rock Hotels & Resorts and Spain's Sol Melia have signed a joint-venture agreement to expand the Hard Rock Hotel brand in Europe and America; however a spokesperson for Sol Melia in Spain has confirmed that this deal "will not apply to Asia." A story from TravelWeekly US today noted that under the new agreement, Hard Rock will oversee the design and branding of the hotels, while Sol Melia will manage the hotels and oversee their sales and marketing. The venture's four- and five-star hotels will be located in resort and urban locations in the US and abroad, the story said. Javier Pons de Villanueva, coordinador of communication for Sol Melia in corporate headquarters in Palma de Mallorca told TravelWeekly by telephone, the deal would not apply to the existing Hard Rock Hotels in this region, in Bali and Pattaya. "This deal does not effect Asia, it is for hotels in Europe and North America. We are seeing hotels come online in Chicago first, which will open year-end, then New York, Madrid and Barcelona." "These hotels will be branded as Hard Rock Hotels, but managed by Sol Melia," the spokesperson said. A press release notes, "The joint venture signed today specifies that Sol Meliá will be responsible for the management, marketing and distribution of the Hard Rock Hotels developed henceforth, while Hard Rock Hotels will take charge of the concept, design and brand development of affiliated hotels, as well as of the addition of further properties." contracts for more than 1,300 rooms in the U.S. and the Caribbean within the next three years, while Sol Melia will contribute three properties to the venture within the next four years. Under the pact, Hard Rock has committed

The Big Impact
January - March 2023 eBook

How is 2023 shaping up for Asia’s travel industry?

Read Now

JDS Travel News JDS Viewpoints JDS Africa/MI